A strong buzz surrounds the opening of The Beer Store

May 20 – SALEM, NH – Locals buzz around a craft beer supermarket slated to open in Salem this summer.

With a flagship location in Nashua – aptly named The Beer Store – the concept is a collection of mostly craft beers from all over New Hampshire and the region, saving connoisseurs and newcomers alike the headache of travel time.

Husband and wife Nate Frisoli and Brianna Dal Molin of Nashua are in the process of taking over the 10-year-old business from Marc and Melanie Foster.

The opening date for the Salem store has yet to be determined, but Frisoli said he was considering the July 4 weekend.

In addition to beer cans, wine bottles, meads, gluten-free varieties and fashionable fortified sodas, the company relies on expert knowledge.

“We make sure we have what everyone is looking for. IPAs and acids are important right now,” Frisoli said. “There’s so much to try and really a beer for everyone these days. Our staff are great at making recommendations.”

He noted, “I don’t like to send someone away without the type of beer they’re looking for.”

Between Nashua and Salem, he expects The Beer Store to become the state’s largest craft beer seller.

Outgoing owner Marc Foster said expanding the selection to include out-of-state beers became easier two years ago, with legislation that lowered fees for brewers, a he declared.

“For me, the store started because I found myself in Massachusetts a lot. They had a better collection there,” he said. “I was like, ‘Why don’t we have something like this closer?'”

Customers at The Beer Store can mix and match their own packs or purchase individual cans, allowing for more adventurous purchases without fear of overbuying. Kegs are also available.

Frisoli says the Nashua site has room for about 1,100 different tags at a time.

“The selection changes constantly,” he said. “We bring 30 to 60 new beers every week. We hope to have a few more in Salem.”

The Salem location will be at 291 South Broadway, between Tokyo Japanese Steakhouse and Precious Nails and Spa.