Erics Beer Page http://ericsbeerpage.com/ Wed, 21 Jul 2021 13:47:28 +0000 en-US hourly 1 https://wordpress.org/?v=5.8 https://ericsbeerpage.com/wp-content/uploads/2021/06/cropped-icon-32x32.png Erics Beer Page http://ericsbeerpage.com/ 32 32 I made this simple mistake and lost my whole business at its peak https://ericsbeerpage.com/2021/07/21/i-made-this-simple-mistake-and-lost-my-whole-business-at-its-peak/ https://ericsbeerpage.com/2021/07/21/i-made-this-simple-mistake-and-lost-my-whole-business-at-its-peak/#respond Wed, 21 Jul 2021 13:30:00 +0000 https://ericsbeerpage.com/2021/07/21/i-made-this-simple-mistake-and-lost-my-whole-business-at-its-peak/

July 21, 2021

7 minutes to read

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It was May 12, 2014.

I will never forget the day we were ordered to cease and desist because it was my husband’s 33rd birthday.

A few days earlier we had had one of the biggest weekends our organic farm and brewery ever had, so we were ready to celebrate! We were completely blinded by this little envelope that contained a piece of paper that would change the entire trajectory of our lives.

Let me step back a bit.

My husband and I are from New Orleans (well, technically, Slidell, Louisiana, but no one knows where it is), and we decided to leave about two years after Hurricane Katrina ravaged our area. We were young, my husband had a lot of savings renovating houses, and we were hot (it’s so hot there; imagine taking a hot shower, without drying yourself and putting on your clothes), so we decided to moving to the Pacific Northwest, where my parents had moved a few years ago.

We found an amazing property in the Columbia River Gorge that overlooked the Columbia River and the Oregon Waterfalls. Again, we were young, and starting our own organic farm seemed like a fantastic idea at the time! And it was, but it was also brutal. There were long hours, few profits, and a seasonal lifestyle at best. A few years after starting the farm, we started home brewing because let’s be honest our farm didn’t quite support our love of craft beer. And we’re doing pretty well! My specialty was affectionately called Hair of the Dog Stout, and not for the reason you might think, but because the first time I tried stirring I dropped the oats on the ground, and the my dog’s hair got all mixed up! Do not worry it was the first days before we let someone else try our beers.

Related: This Craft Beer Founder Gave Herself 6 Months to Succeed. Five years later, it is flourishing.

The rise of craft beer

At the time, #craftbeer was all the rage; it was around 2010, and Portland breweries like Breakside and Amnesia and Gorge breweries like Double Mountain and Full Sail were crushing it! We realized that this was an opportunity for us to create a product that was not seasonal we could brew and sell our beers all year round. So my husband and I built our tiny little tap room from scratch at the edge of our upper garden. We had two: the “upper garden” and the “lower garden”.

We did all the necessary paperwork (and there was a lot!) To start our brewing operation. But there was one thing we didn’t do: read the fine print. However, we worked with county, city, state, and federal officials to get everything in order, and we got approved.

So we went to brew, farm, bake bread, make cheese and raise chickens, goats and sheep everything to make our dreams come true. And things were going pretty well for a few years; our precocious daughter was about two when we opened and enjoyed playing with all the visitors (and rummaging through their handbags) we had our sweet son in 2013, posts like Oregonian, Colombian and Seattle Magazine started to introduce us, and people from all over the country started to come out and visit our little farm and our brewery. It was amazing, magical, scary, fun and exhausting at the same time but that’s pretty much entrepreneurship, right?

Related: The Complete 12-Step Guide to Starting a Business

The beginning of the end

So now you’re caught up we had worked so hard for years and were finally, finally, start to live decently. People knew the brewery and things were going well!

Cut to Mother’s Day, 2014, and we’re slammed. Slammed like we’ve never been before. So slammed that someone actually parked their horse parallel between the cars (if you’ve never been to Skamania County, Washington, you might not understand). We had a food truck, a local band and a lot of visitors we were delighted! However, a few of our neighbors weren’t so happy … hence the cease and desist order which came less than a week after this busy day.

From that point on, we dealt with every county, city, and state department; they all came to our farm to inspect what was going on, how we were operating and a million other things. We were confident that everything would stop and we would get back to normal. We challenged the cease and desist, and they agreed to allow us to operate during the investigation.

They scheduled a public hearing for September and brought in lawyers from Vancouver. Still, we felt good. That night the place was packed. We had so much support people wearing our shirts and standing up to speak on our behalf. The community supported us; it was so sincere. But the fine print doesn’t necessarily feel or care about things like that, does it? It turned out that when we got our county license, we asked to do growler fills (those big glass jugs of water), and when the state liquor board came out, they said we could serve pints on site. But we never knew we had to go back and change the verbiage to include pints on the spot.

In an instant, we went bankrupt. It was as if the carpet was torn from under us. It was like a punch in the stomach. It was such a scary feeling our children were four and one years old what were we going to do? We had spent the last seven years of our lives sweating, bleeding and crying to build this business, and it was finally paying off. And just like that, it was gone.

Related: 9 Multimillionaires Who Lost Everything But Come Back

What to do when you don’t know what to do

Looking back, it seems surreal. The farm, the fight, the horse tied to our fence, all that. But you know, looking back, it wasn’t sustainable. It would have been difficult (almost impossible) to scale just because of the location of our farm, the way it operated, and many other factors.

I was in such a fog for a while, but as humans we adapt, take one more step and keep moving forward, even when it feels like we’re not. We ended up going back to Louisiana for a while and I started working in a digital marketing agency. It was great. I had a fantastic mentor (if you’re reading this you know who you are), and life is good again. I started on my own in 2016 and jumped on the entrepreneurial roller coaster again. I earn triple the amount we used to shoot on the farm, and now I only sweat when I’m anxious in Zoom meetings.

The truth is, we can do difficult things. Entrepreneurs are a rambling bunch, and if something doesn’t turn out the way you thought you’d have lost something you thought you could never do without or have plans that were wiped out beneath your feet, keep going, even if you. don’t know where you are going. Just take the next step, whether small or large. It will eventually get you where you and your business are meant to be.

And don’t forget to read the fine print!

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Is Hard Liquor Boston Beer the next growth market? https://ericsbeerpage.com/2021/07/21/is-hard-liquor-boston-beer-the-next-growth-market/ https://ericsbeerpage.com/2021/07/21/is-hard-liquor-boston-beer-the-next-growth-market/#respond Wed, 21 Jul 2021 12:45:00 +0000 https://ericsbeerpage.com/2021/07/21/is-hard-liquor-boston-beer-the-next-growth-market/

Boston beer (NYSE: SAM) was most often right about what people want to drink. From craft beer to hard tea, cider, seltzer water and lemonade, the brewer has generally been at the forefront of beverage creators.

While some errors did occur (sorry, I thought Sam ’76’s lager-ale mashup was undrinkable) the hits outnumber the misses. That’s why Boston Beer announces a partnership with spirits maker Beam Suntory is a great development. Together, the companies will expand Boston Beer’s Truly hard Seltzer brand to spirits.

This could indicate that Seltzer’s growth will soon flatten out, leaving the brewer with less room for growth. The creation of a cross-brand in strong spirits could ensure that Boston Beer continues on an upward trajectory.

Image source: Boston Beer.

The next drinking sensation

The two adult beverage makers plan to launch their first products by mid-2022. In addition to a Truly spirits, the joint venture will also produce ready-to-drink (RTD) beverages under Beam’s Sauza Tequila banner. Since Beam owns the premium Jim Beam and Maker’s Mark bourbons, while Boston Beer has a superior distribution network, the marriage could work very well.

In a statement issued by the two companies, Beam President and CEO Albert Baladi said, “We are each exploiting opportunities in adjacent categories by unleashing our shared creativity and respective distribution strengths in spaces that resonate with consumers. “

The distiller began to venture into the RTD category last year, acquiring the RTD On The Rocks brand of cocktails for an undisclosed fee while also launching a line of Hornitos seltzers and the Jim Beam Highball.

Person holding a glass of whiskey.

Image source: Getty Images.

Sail on a whiskey river

Several years ago, I recommended investing in Boston Beer to capitalize on the growing popularity of whiskey, as it was not a concept alien to the brewer. It had previously partnered with artisanal distiller Berkshire Mountain Distilleries to develop small batch whiskeys infused with Boston Beer.

I said at the time, “Boston Beer continues to dabble on the edges of the craft whiskey market, it should probably take the plunge and start distilling its own line of spirits.

Recently, Dogfish Head, the Boston Beer craft brewer bought in 2019, launched a line of canned alcohol-based cocktails.

Partnering with an established global distiller like Beam is probably even better, as they can easily access Beam’s expertise and facilities to deliver a premium product without investing in distillation equipment. For the same reason, Beam can use Boston Beer’s knowledge and production capabilities to quickly bring ready-to-drink beverages to the domestic market.

Beer has a different set of rules to follow than spirits due to the higher alcohol content of spirits, so the business can pay high dividends to both parties right off the bat.

Lots of foam on the Seltzer market

This is a good time from Boston Beer, as there’s a good chance the seltzer tendency is at its peak and reaching a saturation point. There are so many brands on the market now that it becomes difficult for anyone to stand out.

Although the brewer claims Truly has around 28% of the market, it remains in second place behind market leader White Claw of Mark Anthony Brands with around 40% of the hard salts market, and there are dozens and dozens. of brands trying to make a note.

One of the most successful is Constellation brands(NYSE: STZ) Corona Seltzer, who quickly catapulted to fourth place a few months after its release. But now that restaurants and bars are reopening and on-site seltzer consumption is significantly lower than take-out consumption, the triple-digit growth the industry has enjoyed for several years in a row could start to slow significantly.

Vizzy swimwear ad.

When you’ve peaked in the market, you step out in seltzer-scented swimwear. Image source: Molson Coors.

Overcrowded shelf space is why gadgets are now needed to grab attention. Molson coors (NYSE: TAP), for example, just released the fruit scented Vizzy hard seltzer swimsuits in an effort to gain notoriety. Molson has also just discontinued its Coors brand of hard seltzer, choosing instead to focus on Vizzy and Topo Chico, the hard seltzer brand it recently launched with. Coca Cola.

The straw that stirs the drink

Boston Beer might realize he has to find the next big thing now. CEO David Burwick said of the Beam partnership: “Our industry is changing rapidly and consumers are looking for new and exciting options that suit a wide variety of occasions, and we could not be happier to have found the perfect partner. to expand our brands. in the spirits category.

This could mark a new era for the adult beverage market where we will see other brewers and distillers join forces. Still, being out of the gate early as has often been the case, Boston Beer could emerge a winner from all of the innovative new drinks produced by the collaboration.

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Rich Duprey owns shares of Coca-Cola. The Motley Fool owns shares and recommends Constellation Brands. The Motley Fool recommends Boston Beer. The Motley Fool has a disclosure policy.

The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.

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The Secret Hospitality Group to open new restaurant in Swansea https://ericsbeerpage.com/2021/07/21/the-secret-hospitality-group-to-open-new-restaurant-in-swansea/ https://ericsbeerpage.com/2021/07/21/the-secret-hospitality-group-to-open-new-restaurant-in-swansea/#respond Wed, 21 Jul 2021 08:18:00 +0000 https://ericsbeerpage.com/2021/07/21/the-secret-hospitality-group-to-open-new-restaurant-in-swansea/

Due to open at the end of 2021, the still unnamed 1,400 square foot restaurant and cafe will have a capacity of 60 diners with additional outdoor seating.

The site will focus on sustainability and will feature sustainably sourced materials and use solar panels to minimize its environmental footprint.

It will be part of the £ 135million Copr Bay Phase 1 regeneration program centered on a new 3,500-seat arena to be operated by Ambassador Theater Group. Copr Bay Phase One is funded and developed by the Swansea Council, with the arena component partly funded by the Swansea Bay City Deal. The Swansea Bay City Deal is a £ 1.3 billion investment fund that includes funding from the UK and Welsh governments and the private sector and will create 1,260 jobs.

The family-owned The Secret Hospitality Group is owned and managed by Ryan and Lucy Hole, who also own The Secret Beach Bar & Kitchen and The Optimist Bar & Kitchen, both in Swansea.

“While it might seem like an odd decision to move to a new restaurant during the pandemic, we haven’t thought twice when this opportunity arose,” said Ryan Hole.

“Swansea Council’s transformation of the £ 1billion town is a vote of confidence in the future of the region and will provide opportunities for people like us and businesses like ours. Our latest restaurant will be a new landmark for Swansea, being part of a whole new destination for residents and visitors to enjoy great food and drink, and just steps from the arena and our beautiful coastline .