Iconic beer shop sign attracted high bid of $4,300 at auction for cancer care foundation

ST. JOHN’S, NL — When John Fitzpatrick had a sign that read simply “Fitz’s Cold Beer” put up above the entrance to his beer store on Topsail Road in St. John’s many years ago, he probably couldn’t imagine the buzz – and the good – the sign would create years later.

Because of Fitzpatrick’s sincere love for his customers and life, and the warmth, laughter and friendship that store visitors have received for over 40 years, Fitzpatrick has operated him and his colleagues have earned a lot of respect and had a huge impact on the community. .

The sign has become iconic.

John Fitzpatrick died of cancer on May 26, 2021, at the age of 66. The family decided to close the store after his death, and on Monday, June 6, the sign was put up for auction, with proceeds going to Dr. H. Bliss. Murphy Cancer Care Foundation.

Interest was skyrocketing.

The auction at Bartlett Auction House in Atlantic Place drew a winning bid of $4,300 for the sign. Another $1,700 was raised through a donation link on the Cancer Care Foundation Newfoundland and Labrador website in honor of John Fitzpatrick.

An official presentation of the check for the money to the foundation is scheduled for Thursday.

“It’s amazing. It’s what my dad would have wanted,” Angie Fitzpatrick said. “We would never have sold the sign because he would have given it to someone if he was alive. That’s why we decided to assign him to cancer care and to help families. We understand what the families of cancer patients go through.

Landwash Brewery in Mount Pearl submitted the winning bid.

Chris Conway, Landwash Brewery partner and managing director, said on the company’s Facebook page that they were “incredibly delighted to have won the legendary Fitz’s Cold Beer sign” which will hang in the brewery for all to see. .

“I’ve always been obsessed with the history of Newfoundland and Labrador beer and brewing, and it’s kind of a white whale of Newfoundland and Labrador beer memories,” Conway said. “We are delighted to preserve and share this iconic sign in the brewery’s Landwash Buvette.”

Fitz’s Cold Beer has operated for over 44 years in St. John’s. It was originally called Brewer’s Retail, a business John Fitzpatrick started working at at a young age before taking over in the 1970s.

Angie Fitzpatrick said the family were “blown away” by the response to their decision to put the listing up for auction. She said what’s equally important is how it helped keep her father’s memory alive.

“When I was younger, I thought it was cool that my dad owned a beer store, but I didn’t realize the impact he had on people,” she said. “He had regular customers who went there every day and he made them their beer in the front cooler. So many people shared their thoughts on what he meant to them.

“I’m sure he’s up there wondering what’s going on here, marveling at it all. That’s what he would have wanted. He is definitely radiant, that’s for sure.