Seven Cuz Beer Store opens in Quentin Crossing after whirlwind weekend move

Seven Cuz Beer Store opened at Quentin Crossing, 1960 Quentin Road, on Monday February 7, after a whirlwind move over the weekend that saw seven truckloads of retail goods moved from the store’s former location in the Cedar Crest Square mall.

Store Manager Jeremy Miller assists a customer with shopping at the new Quentin Crossings location.

The process of moving was not an easy task with so little store downtime, but Tina Grove, chief operating officer of parent company Musser’s Inc., said completing a transition as fast was the goal from the start.

Clients, she said, are thrilled with the results and “love the new look.”

A variety of chilled beers are available in the enormous cold room, which also offers easy access from inside the store.
Cases can be picked up inside the Seven Cuz Beer Store Cold Room.
As the sign indicates, Seven Cuz Beer Store has the largest selection of craft beers in Lebanon County.

The grand opening of the new Quentin Crossings complex took place in August, with LebTown visiting shortly after to meet some of the Musser family’s “seven cousins” who launched the store in March 2018.

Seven Cuz takes its name from the seven cousins ​​of the Musser family. The store originally opened its former Cedar Crest Square location in March 2018.

Read more: 7 Cuz Beer Store is moving and will house the new Quentin Crossings Mall

At the time, the store was adjacent to Musser’s grocery store in the Cedar Crest Mall, which has since been converted into a giant following an acquisition in 2019.

Read more: Musser’s Market will be acquired by Giant

Read more: Musser’s Market will reopen as Giant on November 1 and will feature Musser’s products

The Mussers have long had a real estate side to their business, but in the Quentin Crossings development, they blend both sides and serve as the anchor tenant.

Construction of the remainder of the Quentin Crossings development continues, with Paul Risk Construction as the contractor.

The new location offers everything customers expected from the original location – slushies, cigars and the largest selection of craft beers in the county – plus a few additions in those areas as well, such as doubling the number of flavors of slushy, expanding cigar selection, and providing more space for tastings.

The Slushy selection at the new location has been doubled from six flavors to 12, including some pre-filled options for on-the-go purchases.
The new Seven Cuz location offers an expanded selection of cigars via the store’s cigar humidor.

The store’s construction includes a number of design touches unique to the new location, such as a redesigned logo featuring an upside-down hop bud with seven leaves, signifying the seven cousins ​​behind the business. The logo was designed by H&H Group of Lancaster.

The hop nugget featured in the store’s new logo has seven leaves, representing the original seven cousins ​​of the company.

The speedy build and build was done by Paul Risk Construction and electricians Blatt and Myers Inc. Grove also thanked Ace Distributing and Wilsbach Distributors for helping bring such a wide selection of foam to the store.

Through February, Seven Cuz is hosting a variety of giveaways to help bring people to the new location. They also sent magnetic mail to 20,000 area homes offering incentive prizes for Miller Lite, Coors Light and craft beers.

Seven Cuz is offering special pricing and giveaways through February to help bring customers to the new location.

The store is open from 9 a.m. to 9 p.m. Monday to Saturday and Sunday from 9 a.m. to 7 p.m.

For more information on giveaways and other in-store promotions, find Seven Cuz Beer Store at Facebook and instagram.

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